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Roku Launches $3 'Howdy' Subscription Service on Prime Video

First article: 24 mar. 2026, 16:39 | Last update: 24 mar. 2026, 16:39 | 1 source | 1 article

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Based on 1 source, 1 article

Roku has introduced "Howdy," a new subscription service available on Amazon Prime Video Channels. Priced at $3 per month, Howdy offers a curated selection of family-friendly movies and TV shows. This launch expands Roku's reach and provides Prime Video subscribers with an additional affordable entertainment option.

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TechCrunch 24 mar. 2026, 16:39 (3 hours ago)

Roku’s $3 Howdy subscription service launches on Prime Video

Launched in August 2025, Howdy features a library of nearly 10,000 hours of content from its partners, including Lionsgate, Sony Pictures, Disney Entertainment, Warner Bros. Discovery, and FilmRise, alongside select Roku Original titles.

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