Henkel nears deal to acquire hair care brand Olaplex

Editorial Analysis

Based on 1 source, 1 article

Henkel, the German company behind brands like Persil and Schwarzkopf, is reportedly close to acquiring Olaplex, a well-known hair care company. This potential acquisition would significantly bolster Henkel's presence in the beauty market and provide it with a popular and rapidly growing brand. Olaplex is known for its patented bond-building technology that repairs damaged hair.