Topic Dossier

Details Emerge on Noem's Tourism Ad Campaign Expenses

First article: 24 mar. 2026, 15:44 | Last update: 24 mar. 2026, 15:44 | 1 source | 1 article

Multiple sources. Less manipulation.

Editorial Analysis

Based on 1 source, 1 article

Details have surfaced regarding the expenses associated with South Dakota Governor Kristi Noem's $143 million tourism ad campaign, which has been a source of controversy and scrutiny. The revelations include costs for Noem's makeup and the rental of a horse, raising questions about the allocation of funds and potential misuse of taxpayer money. The campaign's high cost and questionable spending have fueled criticism and contributed to Noem's declining approval ratings.

Articles about this topic

Cost of Noem’s makeup and horse rental for her $143 million ad that led to her ouster are revealed Foto: The Independent
The Independent 24 mar. 2026, 15:44 (2 hours ago) Good

Cost of Noem’s makeup and horse rental for her $143 million ad that led to her ouster are revealed

The taxpayer footed the bill for nearly $4,000 worth of hair and makeup services for Noem, financial records show

Read on The Independent →